River Practice - Pirate 360

River Practice

Making Cornwall's orthodontic specialists easy to find

River Practice is a cosmetic and orthodontic specialist in the heart of Truro.

A long term client for whom we developed their website, they also use us for search engine optimisation (SEO) services. They are a highly modern practice within a competitive market who wanted to ensure that they were gaining the highest visibility in search engines.

After building the clients website we sat down to develop a strategy that would push their website to page one of Google for clearly defined and highly competitive keyword terms and phrases.


We delved deep into the products and services that River Practice offer to ensure we had the most pertinent keywords targeted, both in terms of search volume and relevance so that they could open competitive advantage in the area.

Onsite content and blogs have developed over time that have ensured that those targets have been met, whilst ongoing work looks to identify new avenues for search engine visibility. Regular client meetings and updates mean that we can edit content between us, ensuring our terminology is factually correct as well as delivering search advantages.

Making the client rank in the top two for target phrases was achieved.

The results of the project have seen a truly marked improvement in ranking in Google. River Practice sits in position one or two for all relevant terms, including the likes of ‘dental implants cornwall’, ‘dental implant advice and services’, ‘dental implant costs cornwall’ and ‘braces in cornwall’.

We are now working with River Practice to identify further areas for development as well as looking at other digital marketing methods to keep them ahead of the competition.