Active Groundworks - Pirate 360

Active Groundworks

Laying a solid foundation in digital marketing

Active Groundworks has worked in the field of demolition, groundwork and civil engineering for over 40 years.

After Pirate 360 built them a website they requested further support to ensure their potential customers were finding them in search engines.

Pirate 360 helped to develop a content and search engine optimisation (SEO) strategy that would enable their website to creep up Google’s rankings. The team met with Active Groundwork to find out more about their business and to get to know their products and services before developing and delivering the resulting SEO strategy.


The team at Pirate 360 spent time developing a content strategy that would deliver on keywords and phrases highly relevant to a highly specific target market. The strategy evolved to include seasonally driven website content and blogs to work in tandem with social strategy. This gave us the opportunity to deliver timely and effective marketing to drive the right type of business to the client at the right time.

Over the course of the strategy Pirate 360 delivered a structured programme of content, adhering to brand guidelines and ensuring the end-user was front of mind as well as search engines.

We built a solid foundation for Active Groundwork to build their digital marketing strategy.

We have continued to work with Active Groundwork since our first project in 2015. We deliver a combination of SEO led content and social strategy (alongside web maintenance) to ensure they are always seasonally adapted in their marketing. We continue to push the client up through Google ranking for ‘demolition’ and ‘groundwork’ based keywords in Cornwall.